David Fratantoni’s Latest Post:
When people think of Africa, they tend to not always think of tourism and the opportunities for tourism that the vast continent offers. With so much of the media focused on the negative aspects of African life and politics, it makes sense that something like a hotel investment forum changing cities wouldn’t be seen as a big deal. However when you look at the actual reasons for it, you’ll notice that it points to good things for the future.
Initially meant to be held in Nairobi, the Forum will now be held in the capital of Ethiopia, Addis Abada. The switch had to be made because there was a surge in interest from sponsors and investors which led to the realization that the current venue wasn’t large enough to fit everyone who wanted to be a part of the forum. Ethiopia has a tourism economy that is currently growing at 4.5% and will grow at around 4.8% for the next decade. This means that it is the perfect place to host a forum about increasing hospitality investment and building new hotels across the continent. This is also a good sign in terms of Africa’s tourism outlook as a whole. The sudden increase in sponsors and investors means that there is an earnest belief that economic prospects are on the rise for the continent. By taking a page from Kenya (who has a booming tourism industry), other African countries are hoping to increase both their prospects as well as those of their people.
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